Download or read book Creativity and Marketing written by Eleonora Pantano and published by Emerald Group Publishing. This book was released on 2021-08-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.