Download or read book CRM at the Speed of Light written by Paul Greenberg and published by McGraw-Hill/Osborne Media. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: "ECRM" provides business decision-makers with straightforward advice and solid information on how to use eCRM software and the Internet to manage customer relationships. In addition to describing the evolution of CRM from old-school sales management techniques, it teaches techniques for opening new businesses and managing customer relations on the Web.