Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assig
With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries wi
This book examines some of the challenges associated with ageing in multi-cultural societies. We explore some of the major issues facing society in the area of
Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, col
This book explores how to create culture-sensitive technology for local users in an increasingly globalized world with rising participatory culture. Illustrated