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Cultural Influences on Global Marketing (First Edition)
Language: en
Pages: 248

Cultural Influences on Global Marketing (First Edition)

Authors: Constantine Polychroniou (G.)
Categories: Cultural pluralism
Type: BOOK - Published: 2019-07-26 - Publisher: Cognella Academic Publishing

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Cultural Influences on Global Marketing introduces students to topics that are critical to the success of the contemporary international marketer. Readers learn
International Marketing
Language: en
Pages: 516

International Marketing

Authors: Jean-Claude Usunier
Categories: Business & Economics
Type: BOOK - Published: 1993 - Publisher: Philip Allan

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This cultural approach to international marketing is aimed at students on undergraduate and postgraduate courses in business studies; MBA students studying an i
International Marketing and the Country of Origin Effect
Language: en
Pages: 225

International Marketing and the Country of Origin Effect

Authors: G. Bertoli
Categories: Business & Economics
Type: BOOK - Published: 2013-01-01 - Publisher: Edward Elgar Publishing

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'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book hel
Influences of Asian Cultural Identity on Global Marketing Strategies
Language: en
Pages: 19

Influences of Asian Cultural Identity on Global Marketing Strategies

Authors: Emily Bloom
Categories: Social Science
Type: BOOK - Published: 2015-10-30 - Publisher: GRIN Verlag

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Seminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwich, language: English, abstract: This paper d
Cultural Impact on International Branding
Language: en
Pages: 156

Cultural Impact on International Branding

Authors: Zhenyi Li
Categories: Brand choice
Type: BOOK - Published: 2001 - Publisher:

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Summary in Chinese.

Theme: Illdy.