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Language: en
Pages: 332
Pages: 332
Type: BOOK - Published: 2017-08-29 - Publisher: Springer
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge
Language: en
Pages: 315
Pages: 315
Type: BOOK - Published: 2015-12-14 - Publisher: Routledge
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regard
Language: en
Pages: 334
Pages: 334
Type: BOOK - Published: 2021-02-12 - Publisher: IGI Global
Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of org
Language: en
Pages: 160
Pages: 160
Type: BOOK - Published: 2014-02-25 - Publisher:
Imagine a world where you never had to sell anything... Every day the ideal number of clients with needs aligned perfectly to what you have to offer would walk
Language: en
Pages: 175
Pages: 175
Type: BOOK - Published: 2019-02-27 - Publisher: Springer
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings tog
