Download or read book Depiction of Sexuality in Music Videos written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study was to examine the sexual messages depicted in music videos based on gender and music television network. A sizeable percentage of adolescents currently engage in sexual behavior. The depiction of sexuality in the media may affect adolescents' perception of and involvement in sexual behaviors. The findings of this study may be particularly useful to professionals interested in developing effective interventions aimed at preventing such involvement. A 4-page coding sheet was developed to assess sexuality in music videos. The coding sheet consisted of three primary subscales: 1) attire; 2) dance/behavior; 3) location of sexual activity. The units of analysis were music videos aired on MTV, MTV2, BET, and GAC during August 2004. One-hour segments of music videos were taped daily for two weeks. Depictions of attire, dance/behavior, and sexual activity were tallied. Subscale items were summed by gender, resulting in total sex subscale scores. Results indicated a sizeable percentage of music videos contained sexual themes and sexual depictions. A series of analyses of variance were conducted and found significant differences (p