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How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu
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Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you de
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A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of desig
Language: en
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