This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisation
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination manageme