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Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a
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From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the so
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"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which i
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Social Media in Sport
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This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society