Related Books

Direct, Digital & Data-Driven Marketing
Language: en
Pages: 969
Authors: Lisa Spiller
Categories: Business & Economics
Type: BOOK - Published: 2020-01-09 - Publisher: SAGE

DOWNLOAD EBOOK

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the
Direct, Digital, and Data-driven Marketing
Language: en
Pages: 0
Authors: Lisa D. Spiller
Categories: Direct marketing
Type: BOOK - Published: 2018 - Publisher:

DOWNLOAD EBOOK

Digital. Mobile. Social media. The marketing world has been forever changed by these communication channels. They are the latest weapons in the arsenal of the t
Advanced Digital Marketing Strategies in a Data-Driven Era
Language: en
Pages: 342
Authors: Saura, Jose Ramon
Categories: Business & Economics
Type: BOOK - Published: 2021-06-25 - Publisher: IGI Global

DOWNLOAD EBOOK

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit
Data-Driven Marketing Content
Language: en
Pages: 188
Authors: Lee Wilson
Categories: Business & Economics
Type: BOOK - Published: 2019-06-19 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific ma
World Wide Data
Language: en
Pages: 102
Authors: Alfonso Asensio
Categories: Business & Economics
Type: BOOK - Published: 2017-12-18 - Publisher: Business Expert Press

DOWNLOAD EBOOK

The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governmen