Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverag
The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media e
The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporar
Ready to make some news? Organizations that successfully work with reporters, editors, and opinion makers are more visible, better able to advocate for their mi