The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an impo
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address n
First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing enviro
This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of wha
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an impo