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Engagement Marketing
Language: en
Pages: 224
Authors: Gail F. Goodman
Categories: Business & Economics
Type: BOOK - Published: 2012-05-01 - Publisher: John Wiley & Sons

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A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to g
Customer Engagement Marketing
Language: en
Pages: 332
Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2017-08-29 - Publisher: Springer

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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge
Engagement Marketing
Language: en
Pages: 224
Authors: Gail F. Goodman
Categories: Business & Economics
Type: BOOK - Published: 2012-04-02 - Publisher: John Wiley & Sons

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A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to g
Social Media Marketing
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Authors: Dave Evans
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Type: BOOK - Published: 2010-09-16 - Publisher: John Wiley & Sons

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How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits an
Return on Engagement
Language: en
Pages: 300
Authors: Tim Frick
Categories: Computers
Type: BOOK - Published: 2014-07-17 - Publisher: CRC Press

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In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and