"This book fully explains strategic plan development and implementation in a healthcare organization-from conducting an environmental assessment to communicatin
Essentials of Strategic Planning in Healthcare introduces readers to the factors influencing the strategic planning process in hospitals and other health servic
Essentials of Strategic Planning in Healthcare, Second Edition,fully explains strategic plan development and implementation from conducting an environmental ass
"This book fully explains strategic plan development and implementation in a healthcare organization-from conducting an environmental assessment to communicatin
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular