Increasingly, consumers in North America and Europe see their purchasing as a way to express to the commercial world their concerns about trade justice, the env
A not-so-quiet revolution seems to be occurring in wealthy capitalist societies - supermarkets selling ‘guilt free’ Fairtrade products; lifestyle TV gurus e
Focusing on ethical consumers, their behavior, discourses and narratives as well as the social and political contexts in which they operate, this text provides
This book engages with the topic of ethical consumption and applies a critical-realist approach to explore the process of becoming and being an ethical consumer