Download or read book Events MISmanagement written by Tim Brown and published by Goodfellow Publishers Ltd. This book was released on 2022-05-11 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique text that looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.