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We purchase an object or enter a scene not for their own sake but for the expectations we have of them. When we purchase an orange we do so in the expectation t
Sustainable Production Technology in Food
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Sustainability is an essential part of our modern food production system. Carrying out food research that considers environmental, social, and economic factors,
Food Processing for Increased Quality and Consumption
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Food Processing for Increased Quality and Consumption, Volume 18 in the Handbook of Food Bioengineering series, offers an updated perspective on the novel techn
Setting the Table
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Authors: Danny Meyer
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The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack Seventy-five percent of all n
Consumer-Led Food Product Development
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Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be