Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the co
Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing
Animal experimentation has made a crucial contribution to many of the most important advances in modern medicine. The development of vaccines for deadly viruses
This practical book provides recipes for the construction of devices used in low temperature experimentation. It emphasizes what works, rather than what might b
Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively alter