Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evi
This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that
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From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thoroug