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Language: en
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Type: BOOK - Published: 2020-12-06 - Publisher: Routledge
The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.
Language: en
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Type: BOOK - Published: 2021-07-17 - Publisher: Springer Nature
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a
Language: en
Pages: 483
Pages: 483
Type: BOOK - Published: 2017-10-31 - Publisher: IGI Global
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main
Language: en
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Pages: 517
Type: BOOK - Published: 2022-04-14 - Publisher: SAGE
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and
Language: en
Pages: 408
Pages: 408
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
