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Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandisin
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Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of
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Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest
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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science