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GenderSell is the first and only book to offer specific techniques on overcoming the single greatest barrier to effective sales -- selling to the opposite sex.
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Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market
Handbook of Gender Research in Psychology
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Donald R. McCreary and Joan C. Chrisler The Development of Gender Studies in Psychology Studies of sex differences are as old as the ?eld of psychology, and the
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Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they de
Gender Economics: Breakthroughs in Research and Practice
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Gender Economics challenges current economic theory, targeting the way gender is often used for economic gain or increased market share. Experts realize that co