Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the rev
Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries
China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, th
After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war econo
Retail is the essential link between production and consumption. The dynamics of a nation’s economy cannot be fully understood without a good understanding of