Download or read book Hair and Hair Care written by Dale H. Johnson and published by Routledge. This book was released on 2018-12-19 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviews the chemical and physical properties, care and treatment of hair, including product development. The book discusses ethnic hair, its appropriate management measures and products; emphasizes manufacturing and sales strategies for domestic and international product viability; surveys instrumental methods for product performance evaluation; presents sensory and market research techniques for optimum consumer satisfaction; and more.