Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology
Author :
Publisher : Routledge
Total Pages : 528
Release :
ISBN-10 : 9781351137706
ISBN-13 : 1351137700
Rating : 4/5 (700 Downloads)

Book Synopsis Handbook of Research Methods in Consumer Psychology by : Frank R. Kardes

Download or read book Handbook of Research Methods in Consumer Psychology written by Frank R. Kardes and published by Routledge. This book was released on 2019-04-15 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.


Handbook of Research Methods in Consumer Psychology Related Books

Handbook of Research Methods in Consumer Psychology
Language: en
Pages: 528
Authors: Frank R. Kardes
Categories: Psychology
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge

DOWNLOAD EBOOK

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field o
Quantitative Research Methods in Consumer Psychology
Language: en
Pages: 418
Authors: Paul Hackett
Categories: Psychology
Type: BOOK - Published: 2018-12-07 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres
Handbook of Research Methods for Studying Daily Life
Language: en
Pages: 705
Authors: Matthias R. Mehl
Categories: Psychology
Type: BOOK - Published: 2013-10-01 - Publisher: Guilford Publications

DOWNLOAD EBOOK

Bringing together leading authorities, this unique handbook reviews the breadth of current approaches for studying how people think, feel, and behave in everyda
Handbook of Consumer Psychology
Language: en
Pages: 1784
Authors: Curtis P. Haugtvedt
Categories: Psychology
Type: BOOK - Published: 2018-12-07 - Publisher: Psychology Press

DOWNLOAD EBOOK

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re
Consumer Psychology
Language: en
Pages: 466
Authors: Hazel Huang
Categories: Business & Economics
Type: BOOK - Published: 2023-03-07 - Publisher: SAGE

DOWNLOAD EBOOK

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applicat