Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With t
Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relations
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mo