How Consumer Culture Controls Our Kids

How Consumer Culture Controls Our Kids
Author :
Publisher : Bloomsbury Publishing USA
Total Pages : 346
Release :
ISBN-10 : 9798216099147
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis How Consumer Culture Controls Our Kids by : Jennifer Hill

Download or read book How Consumer Culture Controls Our Kids written by Jennifer Hill and published by Bloomsbury Publishing USA. This book was released on 2015-11-02 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they "need" to be valued and value themselves. In this critique of America's consumption-based society, author Jennifer Hill chronicles the impact of consumer culture on children—from the evolution of childhood play to a child's self-perception as a consumer to the consequences of this generation's repeated media exposure to violence. Hill proposes that corporations, eager to tap into a multibillion-dollar market, use the power of advertising and the media to mold children's thoughts and behaviors. The book features vignettes with teenagers explaining, in their own words, how advertising determines their needs, wants, and self-esteem. An in-depth analysis of this research reveals the influence of media on a young person's desire to conform, shows how broadcasted depictions of beauty distort the identities of children and teens, and uncovers corporate agendas for manipulating behavior in the younger generation. The work concludes with the position that corporations are shaping children to be efficient consumers but, in return, are harming their developing young minds and physical well-being.


How Consumer Culture Controls Our Kids Related Books

How Consumer Culture Controls Our Kids
Language: en
Pages: 346
Authors: Jennifer Hill
Categories: Social Science
Type: BOOK - Published: 2015-11-02 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commod
Doing Good Together
Language: en
Pages: 0
Authors: Jenny Lynn Friedman
Categories: Child volunteers
Type: BOOK - Published: 2010 - Publisher: Free Spirit Publishing

DOWNLOAD EBOOK

MARCH is Community Social Services Awareness month! Is your organization looking for service project ideas? An increasing number of schools, workplaces, and org
Longing and Belonging
Language: en
Pages: 321
Authors: Allison J. Pugh
Categories: Business & Economics
Type: BOOK - Published: 2009-02-02 - Publisher: Univ of California Press

DOWNLOAD EBOOK

"Even as they see their wages go down and their buying power decrease, many parents are still putting their kids' material desires first. These parents struggle
Born to Buy
Language: en
Pages: 251
Authors: Juliet B. Schor
Categories: Social Science
Type: BOOK - Published: 2014-08-19 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and ot
Purchasing Power
Language: en
Pages: 284
Authors: Elizabeth M. Liew Siew Chin
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: U of Minnesota Press

DOWNLOAD EBOOK

What does it mean to be young, poor, and black in our consumer culture? Are black children "brand-crazed consumer addicts" willing to kill each other over a pai