The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regula
SEX SELLS! That's How You Have to Compete in a Man's World Or is it? As a sales woman in business today, you might find the sales process cruel and frustrating
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, polit
A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertisin