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Language: en
Pages: 338
Pages: 338
Type: BOOK - Published: 2009-02-05 - Publisher: Penguin
Who is Roy Spence and what makes him the Pied Piper of Purpose? Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines,
Language: en
Pages: 338
Pages: 338
Type: BOOK - Published: 2009 - Publisher: Penguin
A forefront advertising executive identifies the potential of a goal-oriented business strategy that focuses on an entire company, in a guide that shares his su
Language: en
Pages: 44
Pages: 44
Type: BOOK - Published: 2014-11-12 - Publisher: Primento
The must-read summary of Roy Spence and Haley Rushing's book: "It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Pu
Language: en
Pages: 224
Pages: 224
Type: BOOK - Published: 2011-07-07 - Publisher: Simon and Schuster
The tenth-anniversary edition of the book that changed lives in profound ways, now with a new foreword and afterword. In 2006, a groundbreaking feature-length f
Language: en
Pages: 203
Pages: 203
Type: BOOK - Published: 2015-04-07 - Publisher: Hachette UK
How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consume
