Related Books
Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2015-03-03 - Publisher: Kogan Page Publishers
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth
Language: en
Pages: 408
Pages: 408
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
Language: en
Pages: 262
Pages: 262
Type: BOOK - Published: 2017-09-21 - Publisher: Springer
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management
Language: en
Pages: 387
Pages: 387
Type: BOOK - Published: 2012-11-10 - Publisher: Springer Science & Business Media
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in
Language: en
Pages: 174
Pages: 174
Type: BOOK - Published: 2012-04-26 - Publisher: Springer
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement
