When this book was originally published it was the first work of its kind to examine the way in which language is used to express the ‘myth’ of advertising
When this book was originally published it was the first work of its kind to examine the way in which language is used to express the ‘myth’ of advertising
Interest in Japanese popular culture is high among students at all levels, driving enrollment in Japanese Studies programs. However, there has been little refle
Japanese Popular Culture and Globalization is the only concise overview of Japan's phenomenal impact on world pop culture available in English. Surveying Japane
Dolores Martinez heads an international team of scholars in this lively discussion of Japanese popular culture. The book's contributors include Japanese as well