Download or read book Lights! Camera! Action! The Power of PR written by Angela O'Mara and published by AuthorHouse. This book was released on 2010-04 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a plastic or cosmetic surgeon and are tired of seeing doctors less qualified than you in the media, or are looking to expand your business, then this book is for you! It will guide you through the media maze and teach you how to position your practice and prepare yourself for media attention. Since the recent economic downfall, PR is the most sought after and cost effective way to promote a medical practice. This book will teach you how you can use this elusive and powerful marketing tool, giving you an added advantage over the competition. In this book Angela O'Mara shares her best advice from 22+ years of experience in the world of cosmetic surgery PR.