From the birth of a media project idea to the implementation and maintenance of that project, this book provides the skills and know-how to master the process o
This updated and expanded fourth edition retains the strength of previous editions while adding new material relevant for the changing work environment. The boo
Summary: Managing Multimedia: includes management guidelines for each stage of the multimedia project life cycle from initiation to completion; defines the proj
As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor