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Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an
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The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics a
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Type: BOOK - Published: 2021-03-12 - Publisher: Human Kinetics
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Language: en
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The field of sport marketing is growing.... As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas
