Professional Services Marketing

Professional Services Marketing
Author :
Publisher : John Wiley & Sons
Total Pages : 373
Release :
ISBN-10 : 9781118604342
ISBN-13 : 1118604342
Rating : 4/5 (342 Downloads)

Book Synopsis Professional Services Marketing by : Mike Schultz

Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2013-06-04 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.


Professional Services Marketing Related Books

Professional Services Marketing
Language: en
Pages: 373
Authors: Mike Schultz
Categories: Business & Economics
Type: BOOK - Published: 2013-06-04 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to
Marketing Campaign Development
Language: en
Pages: 177
Authors: Mike Gospe
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Happy About

DOWNLOAD EBOOK

This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This uniq
Optimal Database Marketing
Language: en
Pages: 425
Authors: Ronald G Drozdenko
Categories: Business & Economics
Type: BOOK - Published: 2002-03-26 - Publisher: SAGE Publications

DOWNLOAD EBOOK

"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardr
Best Practices in Law Firm Business Development and Marketing
Language: en
Pages: 208
Authors: Deborah Brightman Farone
Categories: Law
Type: BOOK - Published: 2019 - Publisher:

DOWNLOAD EBOOK

Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and
Marketing Social Change
Language: en
Pages: 376
Authors: Alan R. Andreasen
Categories: Business & Economics
Type: BOOK - Published: 1995-10-05 - Publisher: Jossey-Bass

DOWNLOAD EBOOK

Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to