Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China
Author :
Publisher : Springer
Total Pages : 278
Release :
ISBN-10 : 9780230288607
ISBN-13 : 023028860X
Rating : 4/5 (60X Downloads)

Book Synopsis Marketing Competences and Strategic Flexibility in China by : Y. Wang

Download or read book Marketing Competences and Strategic Flexibility in China written by Y. Wang and published by Springer. This book was released on 2006-12-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.


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