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Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2017-07-30 - Publisher:
The field of sport marketing is growing.... As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas
Language: en
Pages: 384
Pages: 384
Type: BOOK - Published: 2022-07-15 - Publisher: Taylor & Francis
This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 2016-11-18 - Publisher: CRC Press
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an
Language: en
Pages: 262
Pages: 262
Type: BOOK - Published: 2013-08-15 - Publisher: Routledge
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the
Language: en
Pages: 490
Pages: 490
Type: BOOK - Published: 2021-03-12 - Publisher: Human Kinetics
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
