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Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2004 - Publisher: Discovery Publishing House
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Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2013-07-30 - Publisher: Springer
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing
Language: en
Pages: 348
Pages: 348
Type: BOOK - Published: 2012-06-25 - Publisher: Routledge
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class
Language: en
Pages: 164
Pages: 164
Type: BOOK - Published: 2008-10-16 - Publisher: Penguin
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade a
Language: en
Pages: 80
Pages: 80
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A beginner's guide to tribal marketing lays out the fundamentals of social and community-based marketing. This short and straight-to-the-point book can serve as
