Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generall
This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as
Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing rese
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantita