Related Books

Marketing Research with IBM® SPSS Statistics
Language: en
Pages: 265
Authors: Karine Charry
Categories: Business & Economics
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge

DOWNLOAD EBOOK

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generall
Marketing Research with IBM SPSS Statistics
Language: en
Pages: 0
Authors: Karine Charry
Categories: Marketing research
Type: BOOK - Published: 2016 - Publisher:

DOWNLOAD EBOOK

4.2. Non-Hierarchical K-Means Clustering -- Managerial Problem and Dataset Description -- Data Analysis -- Interpretation -- 4.3. Profiling Clusters -- Manageri
A Concise Guide to Market Research
Language: en
Pages: 324
Authors: Erik Mooi
Categories: Business & Economics
Type: BOOK - Published: 2011-02-01 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as
Marketing Research with SPSS
Language: en
Pages: 458
Authors: Patrick De Pelsmacker
Categories: Business & Economics
Type: BOOK - Published: 2010-02-22 - Publisher: Pearson Higher Ed

DOWNLOAD EBOOK

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing rese
Marketing Analytics
Language: en
Pages: 224
Authors: José Marcos Carvalho de Mesquita
Categories: Business & Economics
Type: BOOK - Published: 2021-11-01 - Publisher: Routledge

DOWNLOAD EBOOK

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantita