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Language: en
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Pages: 509
Type: BOOK - Published: 2021-05-08 - Publisher: Springer Nature
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the internatio
Language: en
Pages: 490
Pages: 490
Type: BOOK - Published: 2009-05-12 - Publisher: SAGE
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc
Language: en
Pages: 675
Pages: 675
Type: BOOK - Published: 2019-03-04 - Publisher: Routledge
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a
Language: en
Pages: 283
Pages: 283
Type: BOOK - Published: 2019-08-30 - Publisher: IGI Global
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through
Language: en
Pages: 178
Pages: 178
Type: BOOK - Published: 2014-11-01 - Publisher: Springer
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.
