While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinati
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism indust
Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the the