In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better unders
With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this
Many very intelligent people don't like dealing with numbers. Similarly, many gifted scientists are not especially interested in studying people and their cultu
This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to
Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. D