This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi
This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it
Why should museums invest time and resources in developing a marketing strategy when there are so many other demands on their limited budget? The simple answer
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visit
Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from the