This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organ
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations progra
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record sh
This collection of interviews captures a period of historic change for the global music business along with a wealth of professional knowledge that extends from