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Language: en
Pages: 187
Pages: 187
Type: BOOK - Published: 2013-05-16 - Publisher: GRIN Verlag
Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, European School of Busine
Language: en
Pages: 194
Pages: 194
Type: BOOK - Published: 2013-09-27 - Publisher: diplom.de
In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nati
Language: en
Pages: 247
Pages: 247
Type: BOOK - Published: 2018-02-15 - Publisher: Lexington Books
As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, brand
Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2020-04-29 - Publisher: Routledge
This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the s
Language: en
Pages: 300
Pages: 300
Type: BOOK - Published: 2018-08-24 - Publisher: Berghahn Books
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti
