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Type: BOOK - Published: 2017-11-03 - Publisher: Springer
This edited book presents the recent developments in partial least squares-path modeling (PLS-PM) and provides a comprehensive overview of the current state of
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2013-11-11 - Publisher: Springer Science & Business Media
Partial Least Squares (PLS) is an estimation method and an algorithm for latent variable path (LVP) models. PLS is a component technique and estimates the laten
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 2021-11-03 - Publisher: Springer Nature
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and laten
Language: en
Pages: 791
Pages: 791
Type: BOOK - Published: 2010-03-10 - Publisher: Springer Science & Business Media
This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion o
Language: en
Pages: 432
Pages: 432
Type: BOOK - Published: 2009-02-20 - Publisher: Emerald Group Publishing
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing
