Download or read book Participatory Rural Communication Appraisal Starting with the People written by Chike Anyaegbunam and published by Food & Agriculture Org.. This book was released on 2004 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook sets out a step-by-step procedure for planning and conducting evaluation of communication programmes with communities in a participatory way, in order to design effective communication for development programmes and initiatives. It can be used as a reference guide for conducting participatory rural communication appraisal (PRCA) in the field as well as a training guide for capacity building. It actively involves people in the research process to ensure that communication for development programmes are effective and relevant to their needs and preferences.