A bold re-examination of how political attitudes change in response to information. Many mistakenly believe that it is fruitless to try to persuade those who di
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style th
ACADEMIC SLEUTH BEN REESE RETURNS TO SCOTLAND, ENTANGLED IN A CASE OF MURDER AMONG FRIENDS. The sudden death of rich, generous Scottish professor Georgina Fletc
Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a