A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial r
Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and publi
A guide to the trends and leading companies in the engineering, research, design, innovation and development business fields. This book contains most of the dat
Contains trends, statistical tables, and an industry glossary. This almanac presents over 300 profiles of outsourcing and offshoring industry firms. It also inc
Provides information on the truck and specialty vehicles business, including: automotive industry trends and market research; mergers, acquisitions, globalizati