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Political Marketing in the United States
Language: en
Pages: 331

Political Marketing in the United States

Authors: Jennifer Lees-Marshment
Categories: Political Science
Type: BOOK - Published: 2014-08-28 - Publisher: Routledge

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Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview o
Political Advertising in the United States
Language: en
Pages: 241

Political Advertising in the United States

Authors: Erika Franklin Fowler
Categories: Political Science
Type: BOOK - Published: 2018-05-04 - Publisher: Routledge

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Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political
Political Marketing in the 2016 U.S. Presidential Election
Language: en
Pages: 130

Political Marketing in the 2016 U.S. Presidential Election

Authors: Jamie Gillies
Categories: Political Science
Type: BOOK - Published: 2017-08-04 - Publisher: Springer

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This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their pa
Political Marketing
Language: en
Pages: 292

Political Marketing

Authors: Jennifer Lees-Marshment
Categories: Political Science
Type: BOOK - Published: 2014-05-09 - Publisher: Routledge

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Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie
The Marketing of the President
Language: en
Pages: 188

The Marketing of the President

Authors: Bruce I. Newman
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: SAGE

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Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the Presi

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